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PR and Thought Leadership

We effectively manage Your brand’s narrative by creating and placing strategic PR content to displace negative articles and manage your brand’s narrative effectively.

Strategic PR Campaigns for ORM

Targeted PR Strategies

Our PR campaigns are specifically designed to suppress negative articles and manage your online reputation. Unlike standard PR campaigns focused on awareness, PR for ORM targets negative content displacement and narrative control.

Effective PR Article Guidelines

We create PR content that meets strict guidelines to ensure it effectively displaces negative content. This involves careful placement and crafting of articles to change the brand narrative or reinforce the desired narrative.

Integrated Digital Presence

To control your digital real estate, our PR campaigns are combined with technical ORM methodologies. This ensures that your PR efforts are strong both in content and in technical placement, making them more effective in managing your online reputation.

Challenges with Traditional PR

The challenge with using PR as an earned media outlet for ORM strategies is that many PR professionals do not consider the search rankings of specific outlets or publications. Certain outlets may never achieve permanent residence on the first page of search results. Additionally, the type of article can significantly affect its placement on Google.

Some Factors Affecting Article Placement

Article Format and Depth

In-depth, comprehensive articles with valuable content tend to rank higher than shorter, less detailed pieces.

Authoritativeness of the Outlet

Publications with higher domain authority are more likely to rank well in search results.

Backlink Profile

Articles that attract quality backlinks from other authoritative sites will have better search visibility.

Keyword Optimization

Properly optimized articles with targeted keywords placed strategically throughout the content can improve search rankings.

Mobile Friendliness

Articles published on mobile-optimized sites tend to rank better in Google’s mobile-first indexing.

Many PR professionals may not fully understand these nuances of how Google ranks and displays content. This knowledge is crucial for an effective earned media strategy.

Why Choose Us for PR and ORM Integration

At Aurem Global, our technical strategists also have PR credentials. This unique combination allows us to work effectively with PR partner firms to optimize PR efforts directed at achieving positive reputation outcomes and narratives. Our partner PR firms have years of experience working with us, ensuring they are well-versed in the technical requirements necessary for effective ORM. They understand how to collaborate with us on content, headlines, and editorials to support placement biases and maximize the impact of our efforts. This collaboration ensures that every piece of PR content is optimized not just for media coverage but also for search engine visibility. This partnership maximizes the impact of your PR campaigns, turning them into powerful tools for managing and controlling your brand's online narrative.
Key PR Services We Offer
  • Strategic PR Campaigns: Promoting your brand’s message and values.
  • Media Relations: Building relationships with key media outlets for positive coverage.
  • Content Creation: Developing high-quality, engaging content.
  • Crisis Management: Proactive and reactive strategies to handle negative publicity.
  • Thought Leadership Articles: Publishing articles to establish expertise and authority.

Essentially, Press Releases and Digital Media Sites are portions of Public Relations that can be used to create digital assets to be used in your overall ORM strategy. PR on its own, cannot function as a solution to a crisis. It is essential but it needs to be used correctly towards a focus on mitigation of how a brand is perceived online. It needs to be optimised to compliment your Orm strategy.

Why Wait?
Take Control!

There is no one-size-fits-all solution for Online Reputation Management (ORM). Our approach is tailored to the specific objectives of your engagement, taking into account factors such as the severity and scale of the issue, whether it has extended beyond your geolocation, and the extent of control you seek over your narrative.

To truly understand the root of the problem, we offer a free consultation.

We will provide an honest assessment of your situation and outline what we can do to help. For a small fee, we can also propose a customized solution tailored to your specific needs, which you are free to implement whenever with whoever you choose.

Qualify for a free strategy consultation now!

Why Wait?
Take Control!

There is no one-size-fits-all solution for Online Reputation Management (ORM). Our approach is tailored to the specific objectives of your engagement, taking into account factors such as the severity and scale of the issue, whether it has extended beyond your geolocation, and the extent of control you seek over your narrative.

To truly understand the root of the problem, we offer a free consultation.

We will provide an honest assessment of your situation and outline what we can do to help. For a small fee, we can also propose a customized solution tailored to your specific needs, which you are free to implement whenever with whoever you choose.

Qualify for a free strategy consultation now!