OUR METHOdoLOGY
Our system of framework curated to tackle ORM is derived from the downside and upside of the collective solutions that are out there.
Years of exeprience and learning of ORM inculcated our identification of the problems with current industry practices that render ineffective ORM.
The desire to help our clients be the authors of their narrative in the digital space without unfair outside influence, resulted in our industry disruptive solutions.
A quick search on ORM on google will show you service providers having segregated solutions for; Review Management, PR, Seo Agencies, Legal Firms, Media Monitoring Firms and so on. These silo efforts result in rather ineffective outcomes. We know this as we were victims of segregated efforts at our initial stages.
We evolved
Delisting and Suppression of unwanted links is an art of micro nuance, where different parts of an engine work together as a seamless machine integrating the same end ideologies effecting the required output. Based on our data serving over 100s of clients over our lifetime, it is impossible to come up with a one sized solution. The desired outcomes must be a collective of multiple solutions working together.
We became an all-in-one solution provider
Each observer’s (consumer) web browser is distinctive based on their own search patterns. It is therefore essential to view potential search results of different observers from varying lenses. Our framework, integrates big data, algorithm changes incorporating all verticals of ORM into one precise execution to provision the desired outcome.
We became Globally competent.
Even with the lack of a wholesome solution, the available siloed solutions were only available in the global diaspora outside of Asia. We decided to effect these competencies in SEA.
We became locally relevant
DIGITAL FORENSIC ANALYSIS
This provides an initial assessment of your current digital reputation providing revelation of intrinsic threats or opportunities to repair or enhance your brand’s real estate control.
Your sentiment cannot be viewed from a macro lens as it is non-binary when looked at from the lens of varying stakeholders. We specialise on testing your narrative from the perspectives of your most pertinent stakeholders perception on SEARCH.
The potential threat or opportunity report is weighted and derived from empirical analysis of data gathered from 100s of case studies and prior clientele.
VECTORED STRATEGY DEVELOPMENT
A high level materialistion of our strategy creation would be based on the following asset quadrant. Though it is very simplistic in nature, it is the foundational block of curating the right outcome for you.
Our framework is essentially about cleverly using and gaining new assets within these 4 quadrants and interweaving them via optimisation and/or inter-linkage to reinforce your control of your brand’s real estate.
Aggregated Execution
It is essential to choose the right mix of solutions amongst the myriad of ORM tools and strategies available. Ultimately, we accumulate, optimize, strengthen, reinforce and then go through these stages retrospectively until the desired outcome is achieved.
Apart from the technical nuances, a mix of PR, Legal and software solutions are intrinsically woven together to execute the developed strategy.
tech
reviews management tool
Reviews Intelligence Assistant (RIA)
Monitor and manage reviews across all platforms. Having a singular source for the acquisition of reviews makes its management that much easier. Using that software, to assemble a review acquisition structure makes it undoubtedly perfect to both collate reviews, absolve the customers issue with negative reviews and displace it to non-existence.
At Aurem Global, (ARM) is our proprietary software to manage and respond to reviews with AI response systems. This seamless review management tool integrates with the overarching customised strategy built for you. From customised auto response on Social Media to intelligent chat bots, an end to end automated solution is customised for your review channels. RAW is only available as a managed service.
Monitoring tool
ADAM – Aggregated Digital Assets Monitor
ADAM (Aggregated Digital Assets Monitor) is our proprietary monitoring tool where we have adapted our monitoring strategies wholesomely. We use DAMN for our managed services for monitoring.
Intelligent, Adaptable, AI based learning model and complete access for clients of our managed services.